This article details some of the most significant changes in customer practices when it pertains to consuming media.
In the existing digital age, mobile phones have come to be one of the most prevalent tools that individuals are using to view videos and gain access to media. These days, many social media networks are offering unlimited feeds of brief, chains of videos, that are growing in popularity among smart device users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms permit users to see a series of selected content and react quickly, making these videos far more interesting and addicting than traditional content. Short form videos are also being used more often for news and academic purposes, not just for entertainment. Consequently, this pattern is shifting the way people are proactively looking for and counting on to receive information, in a much faster, much shorter and more visual format.
In recent years, with the rise of digital content, the way in which people consume media has evolved considerably. For many years, traditional television was the primary source of home entertainment for the majority of people. Nevertheless, ever since the development of streaming platforms, many audiences are turning away from set up television, specifically among younger individuals. Instead, worldwide media content analysis reveals that more individuals are buying memberships to streaming services, which strongly affirms the transformation in audience intake practices. These options are popular for allowing people to watch the shows and films they want, whenever they feel like it. Those involved read more in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a popular media consumption habit among audiences today. These modifications show the move towards user-controlled viewing interests in the market.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form video content, the method by which people are getting their news is also evolving. People are increasingly turning towards internet news sources, rather than viewing TV, to find out about present worldly affairs. However, at the same time, due to a consistent circulation of knowledge, people are becoming overwhelmed by big volumes of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is clearer and simpler to navigate. These days it is common to see news channels that have sizeable followings on social media channels. This trend can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for providing people with dependable and verified news sources, in a style they can easily identify with.